Back to School Event: The ABC’s of Style at Briarwood Mall

Briarwood Mall is partnering with Teen Vogue to prepare for back to school with an “ABC’s of Style” event on Friday, August 22 from 4-8p. The event will include fashion shows, giveaways, and a musical performance.


Shoppers can enjoy fashion shows, special offers and giveaways, and more!

ANN ARBOR, August 6, 2014 — With the new school year fast approaching, Simon®, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at more than 80 shopping centers across the country, including Briarwood Mall. The festivities will kick-off with an “ABC’s of Style℠” event Friday, August 22 from 4-8:00 p.m. The event will feature fashion shows, swag bag giveaways, and a special musical performance from the fast-rising new boy band IM5.

Fashion shows will give families a chance to view the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue Beauty & Health emcee Justin Jones. In addition, Simon and Teen Vogue partnered to offer an exclusive style guide, featuring looks curated by style experts. These guides will be available at the “ABCs of Style” event, at Guest Services, or online at

Shoppers can also enjoy product demonstrations and giveaways from event sponsors Coca-Cola and Unilever brands St. Ives, Simple, and Q-tips – plus view a sneak peek of Fox’s new fall series RED BAND SOCIETY.


“Briarwood is the center of fashion in Ann Arbor, and teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience,” said Denise Murray, director of marketing and business development. “These events and offers will help parents and students alike get set for the upcoming school year.”

“We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season,” said Teen Vogue Vice President and Publisher, Jason Wagenheim. “Through this alliance, we’re able to bring relevant and authentic fashion content to and into consumers’ everyday mall experience—starting with Teen Vogue’s Back-To-School Saturdays, but with much more to come. Simon’s ‘ABC’s of Style’ events are really the perfect complement to our BTSS initiative and we’re looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August.”

For more information about Simon malls ABC’s of Style events, visit For more on IM5, visit

About Briarwood Mall
Briarwood offers shoppers over 120 stores from which to choose and is anchored by Macy’s, jcpenney, Sears and Von Maur. A 1,013,000-square foot property located in Ann Arbor, Briarwood is located at the intersection of State Street and I-94, the major east-west freeway in Southern Michigan that connects Ann Arbor to the airport and downtown Detroit. The mall is three miles south of downtown Ann Arbor. For more information, visit or

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.  For more information, visit

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Ann Arbor with Kids is your go-to source for Ann Arbor Family Fun. It got its start in an activity list that I was compiling for the playgroup I ran at our church. When my daughter started preschool, the other moms were thrilled to hear about my list. I decided to take the list public in 2009.

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