Fairy Doors are Popping Up at Briarwood Mall this Spring
Even more Fairy Doors are going to be appearing around Ann Arbor this spring. 22 Fairy Doors will be appearing at Briarwood Mall. Go on a hunt and find them all. In conjunction with the display, Briarwood Mall is giving away a $500 Simon Visa gift card.
See the press release below for more details. Note the original press release was edited by me with some changes to the contest that the mall made on 4/14. The original release is marked with a strike through and my changes are in italics:
BRIARWOOD MALL AND ART IS IN MARKET BRING TOUCH OF WHIMSY TO
SHOPPING CENTER THIS SPRING
Guests can enter to win a chance for a $500 Simon Visa gift card.
ANN ARBOR, MI April 6, 2017 — Briarwood Mall invites shoppers on a seasonal treasure hunt this month when local artists hide one-of-a-kind works of art throughout the shopping center. Guests will have the chance to win a $500 Simon Visa gift card.
From April 15 to May 31, shoppers can hunt for 22 unique Fairy Doors hidden throughout the shopping center.
Each door has a code that can be texted to 74666 (standard data and message rates may apply). Each text entry will unlock discounts and freebies at participating retailers. They will also receive a letter that will be part of a Fairy Jumble word puzzle. There will be a message on the back of each door. This message will include a retailer discount and a letter for a Fairy Jumble Word Puzzle.
In addition to special discounts and freebies, guests will also receive a letter with each text entry that will be part of a Fairy Jumble word puzzle. Turn in the Fairy Jumble game card at Guest Services, and be entered to win a $500 Simon Visa Gift Card. Game cards are available at Guest Services. There is no need to complete the Fairy Jumble to enter to win.
Then, on May 31, all of the hand-crafted fairy doors will be put on display at Art is in Market in Center Court to be auctioned via silent auction. All proceeds will benefit Susan G. Komen.
The project is spearheaded by Debbie La Pratt, owner of Briarwood Mall’s Art is in Market. La Pratt and other artists who display in Art is in Market created these unique doors, drawing inspiration from iconic scenes in Detroit and surrounding areas.
The phenomenon of fairy doors in Ann Arbor can be traced back to 2005, when the diminutive doors first began to appear in local businesses. According to believers, humans can coax fairies to take up residence in these tiny dwellings by offering notes and gifts. Today, Ann Arbor is home to more than 200 fairy doors.
“Fairy doors are a unique part of Ann Arbor culture that we are proud to embrace here at Briarwood Mall,” said Denise Murray. “We are blessed to have such talented artists excited to participate in our quest to support SGK.”
To stay up-to-date on Briarwood events and store openings, follow the Simon location on Facebook @BriarwoodMall, Twitter @BriarwoodMall and on Instagram @briarwoodmall.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual sales. For more information, visit simon.com.